Ch. 14-Communication in Internet Age
I. -Comm. originally described as conduit model, depicting comm. as pipeline through which info and meaning transferred from one person to
another. Criticized today for being unrealistic. Conduit assumes comm. transfers intended meanings from person to person. Researchers now
began to examine comm. as form of social info processing where receivers interpret messages by cognitively processing info.
-Perceptual model of comm.
.: process where receivers create own meaning.
-Sender: person wanting to comm.
. info (the message) vs. Receiver: person, group, org for whom message is intended
-Comm begins when sender encodes idea/thought. Encoding means translating thoughts into code/language that can be understood by others.
Forms foundation of message.
-Select medium. Ex: face to face, phone calls, email, voice mail, videoconference, writing, etc. Correct media depends on intended purpose, type
of audience, proximity to audience, time horizon for disseminating message, personal preference, etc.
-Decoding and creating meaning: Decoding occurs when receivers receive a message. (The process of interpreting and making sense of a
message). Perceptual model based on belief that receiver creates the meaning of a message in his/her mind.
-Feedback: Reciever expresses reaction to sender’s message
-Noise: interference w/ transmission and understanding of a message. Affects all linkages of comm.
. process. Ex: speech impairment, poor phone
connections, illegible handwriting, etc. Noise can include nonverbal comm.
. also: ex: cross cultural differences between senders and receivers.
II. Barriers to Effective Comm.
2 Key components to effective comm.
. 1. Senders need to accurately communicate intended message. Unlikely that receiver will understand a
message if this does not occur. 2. Receivers need to correspondingly perceive and interpret message accurately.
Barrier: anything getting in the
way of effective comm.
3 barriers effecting comm.:
: any individual attributes that hinder comm.
include: variable skills in communicating effectively, variations in how info
is processed and interpreted, variations in interpersonal trust, stereotypes and prejudices, big egos, poor listening skills, natural tendency to
evaluate others’ messages, inability to listen with understanding, nonverbal comm.
ex: noise, time zones, static, distance, crashed comps, etc.
: study of words and their meanings. More likely in today’s multicultural workfoce. Also are growing b/c growing trent to
outsource customer service operations to foreign countries.
Ex of semantic barrier: Jargon; language or terminology that is specific to particular
profession, group, or company.
Interpersonal Comm: People with good comm.