BSG Online 2016 - Final paper - 1.docx - BSG Project 11 20...

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Chante Speights Miranda De Gatis Shikeuria Richardson COMPANY NAME: DSMC Footwear BSG Project 11 – 20 Years Report
Overview .......................................................................................................................................... 2 1. D-Company Vision and Strategy ................................................................................................. 2 2. D-Company original strategy ...................................................................................................... 2 3.Core Value ..................................................................................................................................... 4 4. Analysis of markets and competition ........................................................................................... 5 4.1. Overview of Competitors ........................................................................................................ 5 4.2. Analysis of Major Competitors ................................................................................................. 6 5. Lessons learned from experience ................................................................................................. 7 6. A five year strategic plan for the future ....................................................................................... 8 7. Financial Analysis ...................................................................................................................... 15 Conclusion ..................................................................................................................................... 16 1
Overview Firstly, thank you very much respectful Professor, with all your valuable knowledge and cares, we have completed very useful course in Business Strategy Game, based on simulation which is interesting, competitive with lots of lessons and knowledge we gain for business, financial analytics, marketing, production, HR and also business ethics. We have for the first time experienced making lots of big decision in business strategy, any of the decision affect company operation immediately, not only for the nature of decisions but also for the competitive decisions from competing groups. We have learnt a lots of lessons from the BSG game, also from the guides of teachers and strategies from other groups. We now preparing this report to present in front of Board of Directors, to show what we have done, why we do so, to explain what we think are good decisions and also what we will change in the future to make better decision, and improving G-Company’s performance. 1. G-Company Vision and Strategy We set the vision to become a leading company in foot ware industry, providing largest collections of foot ware products, with high quality and reasonable prices. We followed the strategies of high Style/Quality, largest models collection and competitive prices with production networks worldwide. We have pursued this strategy by applying from 5 to 7 stars, and 500 models at USD 63.00 for Internet market and USD 54, 56, 52 and 55 in NA, EA, AP and LA respectively. 2. G-Company original strategy The G-company employed a global differentiation strategy that sets the company's footwear apart from rival brands based on such attributes as a higher S/Q rating, more models/styles, more advertising, greater celebrity appeal, higher mail-in rebates, or a bigger network of retail outlets carrying the company's brand. We selected this global differentiation strategy because we see the good potential in market shares, large market segments for high quality shoes, and with long term strategy of large scale production we can have good production costs which bring good margins. We also notice that production of good quality, above average S/Q bring good values for customers, good margins for retailers and more jobs, with factory capacity expansion regularly. Higher sales bring higher Net Profit whi0ch meet the demand from Investors and also increase market shares, strengthening Image of the company. We set the plan of increasing all the 2
factors such as EPS, ROR and Stock Price and also Credit Rating and Image Rating higher than Investor Expectation for all the Years.

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