Language, Learning Culture and Advertising.docx - Cultural Anthropology Language Learning Culture and Advertising Steve Jobs Apple product known as the

Language, Learning Culture and Advertising.docx - Cultural...

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Cultural Anthropology Language, Learning Culture and Advertising Steve Jobs, Apple product, known as the iPod, initiated its ad campaign in 2003 which appeared globally on television, billboards, city buses, and buildings. Although Apple created numerous innovative advertisements, the “dancing silhouettes” is known to be the most enduring visual coming out of Apple Inc. The black figure silhouetted against colorful backgrounds, white iPods and white headphones are portrayed as dancing individuals. The use of the black outlines allowed Apple to use the power of imagery to convey a universal symbolism of its target market. The faceless humanlike outline helps cultivate considering that the figures are anonymous. The imagery acknowledges different demographic identification to convey that the ads could be anyone. In American society, one of the most used advertising techniques is celebrity branding or endorsements; this approach uses individuals that exemplify culturally influenced lifestyles or the famously known phrase “The American Dream”. Apple ad
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