market floating.pdf - World Applied Sciences Journal...

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World Applied Sciences Journal 30 (Innovation Challenges in Multidiciplinary Research & Practice): 332-343, 2014 ISSN 1818-4952 © IDOSI Publications, 2014 DOI: 10.5829/idosi.wasj.2014.30.icmrp.47 Corresponding Author: AdarshBatra, Assumption University of Thailand. 332 Floating Markets: Balancing the Needs of Visitors as a Tourist Attraction and Locals Way of Life. A Case Study of Talingchan Floating Market, Bangkok Thailand AdarshBatra Assumption University of Thailand Submitted: Jan 5, 2014; Accepted: Feb 24, 2014; Published: Mar 12, 2014 Abstract: A floating market in Bangkok and its vicinity in the Thai Central plains is usually packed as a tourism product that offers visitors an opportunity to experience local ways of life as in the past. An interview and observation were carried out on September 29, 2012 to get the opinion of international, local visitors and local vendors about Talingchan Floating Market. The Talingchan floating market attracts the locals, families, students and international visitors. Results based on observation and analyses of interviews indicate that Talingchan floating market is an authentic canal-side community market, not a thematic floating market village. The results generated a snapshot of both visitors and community sentiments with understanding of the triple bottom line effects of tourism on Talingchan floating market. There is a clear demonstration of the linkage between tourism and canal side community that has played important role in reducing poverty in the area and dispersion of tourism earnings to local community. The researcher sees the market’s potential to develop further provided fresh challenges are adequately addressed without damaging culture and environment by making necessary changes to present it as an attractive tourist attraction and to ensure its future sustainability. Key words: Floating market Talingchan Sustainability Tourism Local community INTRODUCTION meeting to exchange goods in traditional ways [1]. Rivers and canals are synonymous with Thai life and operators as well as hoteliers have successfully marketed culture which are closely associated to rivers as source of and promoted floating markets in Thailand. Floating food, transport and relaxation [1]. Thailand’s rivers markets have a special place in travel publications and nurture and support local communities as their traditional post cards and have been an indispensable part of a local transportation channel [2]. Gampell [3], explained that sight-seeing itinerary. Floating markets have continued to ‘decades before the advent of rapid transit systems and draw attention of international tourists by offering unique sleek air-conditioned cars, Bangkok residents travelled the Thai experience. The community also benefits from the capital’s intricate network of waterways in small wooden sales of local products and services for tourists.
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  • Fall '16
  • dr dayah
  • The Market, Talingchan Floating Market

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