Surname 1 Name Tutor Course Date Market Plan The Samsung VR is a virtual reality headset developed by Samsung Electronics. It needs a mobile device to command it, specifically, the Samsung Galaxy S7, Galaxy Note 5, S6 Edge+, S6, S7 Edge, and Galaxy S6. The headset does not have any internal hardware; instead, the Oculus technology powers it. It provides its users with a glimpse into the amazing world of virtual reality that the high-end devices such as the PlayStation VR, HTC Vive, and the Oculus Rift offer. It was released into the market in November 2015. SWOT analysis Strengths The Samsung VR is an outstanding innovation, which puts it ahead of its competitors in the industry. Innovation is significant for success in the technology sector. Its price is also low as compared to the other virtual reality headsets. The Samsung VR retails at $79.99 (Samsung). Some of its competitors such as the PlayStation VR cost $399 while the Oculus Rift costs $599.99 (CNET). The device also has superior features than the other virtual reality headsets, for instance, is has the super AMOLED display. It is also a cutting edge technology that does not need users to have personal computers. Weaknesses The major weakness of the Samsung VR is that it only works with the Samsung Galaxy S7, Galaxy Note 5, S6 Edge+, S6, S7 Edge, and Galaxy S6. It does not allow connectivity to
Surname 2 other software (Samsung). The device’s features are still below those of its rivals such as the HTC Vive and the Oculus Rift that has high resolutions and built-in headphones.
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- Summer '16
- Samsung Electronics, Samsung VR