THE MARKET DRIVEN ORGANIZATION.pptx - THE MARKET DRIVEN ORGANIZATION UNDERSTANDING ATTRACTING AND KEEPING VALUABLE CUSTOMERS GEORGE S DAY AUTHOR OF

THE MARKET DRIVEN ORGANIZATION.pptx - THE MARKET DRIVEN...

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THE MARKET DRIVEN ORGANIZATION UNDERSTANDING, ATTRACTING, AND KEEPING VALUABLE CUSTOMERS GEORGE S. DAY AUTHOR OF MARKET DRIVEN STRATEGY By Aiman Ashad Beg PGPM -2012
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Content What is market driven Elements of market orientation Advantages of market orientation Classifications of market Market driven culture Value cycle Value chain Market sensing Improvement in market sensing Market structure
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Cont….. Market relating Forming a relationship Relationship spectrum Customer relationship Evaluation of relationship Channel Bonding Organization design Condition of successful change Managing change Obstacle to overcome
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What is Market driven? Market research Introduce Sales, Customers, Development Ask people what problem they are facing Find solutions of those problems.
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Elements of market orientation Superior Ability to Understand, Attract and Keep valuable customer CONFIGRATION Focus on customer value Adaptability Shared Knowledge Base CULTURE Externally oriented CAPABILITIES Market sensing Strategic thinking Competitors Collaborators Channels Customers
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  • Spring '18
  • Tarun
  • Marketing, Consultative selling, market sensing, Market Driven Culture

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