1COMPANY DESCRIPTIONRanger Sdn. Bhd. is a private limited company founded by Lee Kok Foong, Tiew MeiQing, Nelson Yew Weng Hou, Chan Qi Da and Ong Yi Min in 2017. We intend tostart up a restaurant so called ‘dine without menu’. Our targeted location for our firstoutlet could be positioned in SS21, Petaling Jaya, Selangor. (Refer to appendix 1)Basically, we are looking to remedy the issue of people these days by means ofthinking what to eat, where to move for lunch, dinner and so forth. Our restaurantprofoundly serve like a buffet as our menu which customers might not realize whatcan be the meal will a chance to be serve. In view that it is miles the generation ofglobalisation, technology might play a significant role in communicating withcustomers. To make it comfort and efficient, our company would create an apps as atool for running the business. All of us is free for downloading that specific apps oncethey are involved to have meal in our restaurant. The objectives for our business is todeliver an unforgettable, fun revel nor convenience to everyone. Our targetedcustomers who we are able to particularly attention on are medium to high incomecustomers as well as youngster. Considering our restaurant serves as a buffet whichinclude food, beverages and desserts. Consequently, we have set different pricing forthe breakfast, lunch, and dinner. For the breakfast (8:00am to 11:00am, Mon to Sat),we have set the price at RM29.90 for adults and RM14.90 for child. While, for lunch(12:00pm to 4:00pm, Mon to Sat) the price for adults and child are RM49.90 andRM29.90. Lastly, for dinner (6:30pm to 10:30pm, Mon to Sat) the price we set foradults and child are RM59.90 and RM34.90. A person who are 5 to 12 years old areconsider as a child. All prices are subject to 10% service tax and 6% GST. Besides, forthe customers who are first time sign up for our apps and dine in our restaurant areentitled to 20% off on their bill. VisionBeing a first-choice ‘dining without menu’ restaurant for consumers to enjoy mysteryfood as well as family and friends bonding time. We aim to create convenience andrelaxing environment for working consumers and stressful youngsters. Mission
2Our mission to accomplish this goal by setting up our first dining with unknown menuin urban areas of Malaysia which is in the heart of Damansara, PJ. There are alotcolleges nearby so it is an opportunity to grow our business.Steps to be taken:Employ workers who are enthusiasm and has an experience of working inrestaurant.Keeping food cost under 35% revenue.The quality of foods and beverages should be strictly maintained.Averaging sales between RM1,000,000-1,500,000 per year.Our goal of the restaurant is to achieve a market share of twenty percent within 5 years. Besides, we wish to open-up outlets within the first three years. Not only that, we also wish to have our return on profit within the 18 months.