log 9 cognitive dissonance.docx

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Running head: APPLICATION LOG 9 1 Daniel Meadows Application Log 9 Texas Tech University
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APPLICATION LOG 9 2 Cognitive Dissonance Theory of Leon Festinger It is a state that causes discomfort when the conflict arises between two beliefs or between belief and behavior (Festinger, 1957). People want consistency and harmony between their beliefs and actions, and if there is a difference, they want to change something to reduce or eliminate dissonance. A classic example of incompatible cognitions is smoking. If one says, I smoke cigarettes and smoking is injurious to my health, this shows dissonance. To make attitudes and behaviors in harmony, usually, people use three types of mental mechanisms. The first one is selective exposure, like if I tend to avoid the information related to harmful effects of alcohol consumption or artificial sugars consumption to reduce my dissonance and satisfy my beliefs. The other hypothesis is post-decision dissonance. We will experience dissonance after deciding the probability of it being wrong. For example, if I went shopping and
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