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HRM and sustainable competitive advantage_Final.pdf

HRM and sustainable competitive advantage_Final.pdf -...

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Seng Viteysatya | CSU Intake 24 | HRM502-Assingment 1 Page 1 of 10 CHARLES STURT UNIVERSITY MASTER OF COMMERCE (GENERAL MANAGEMENT) PROGRAM, INTAKE24 HRM502: HUMAN RESOURCE MANAGEMENT ASSINGMENT 1 Due Date : 04 September 2017 Length : 1,500 words Value : 20% Facilitator : Brendan Ho Student : Seng Viteysatya ASSINGMENT QUESTION: Human Resource Management has been considered as the key to sustainable competitive edge, as HR role today are more involved in both designing and implementing companies’ strategies.” Critically discuss why it is important for companies to make their human resources into a competitive advantage and explain clearly how HR can contribute to doing this? ASSINGMENT RATIONALE: The purpose of this assignment is for you to be familiar with the strategic role of human resource management today in contributing to the competitive advantage of a firm through its people. You must adopt a critical discussion in this assignment. Your discussion must be supported by academic literature and a thorough literature review of this topic is required. You should not merely reproduce paragraphs of descriptive details on the various HR roles and functions, as this is not the purpose of this assignment. You may support your discussions with some practical examples drawn from some organizations. Please also be reminded that you should not “cut and paste” (copy) verbatim paragraphs and long quotations from source material.
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Seng Viteysatya | CSU Intake 24 | HRM502-Assingment 1 Page 2 of 10 EXECUTIVE SUMMARY ................................................................................................................... 3 I. INTRODUCTION ........................................................................................................................... 4 II. DEFINING CONCEPT OF HUMAN RESOURCE MANAGEMENT ......................... 4 III. DEFINING CONCEPT OF SUSTAINABLE COMPETITIVE ADVANTAGE ......... 5 IV. HUMAN RESOURCE MANAGEMENT PRACTICES AND COMPANY PERFORMANCE ................................................................................................................................... 5 Examples of HRM practices that enhance company performance ...................................................................... 6 1) Zappos.com, Inc. HRM Practices ..................................................................................................................... 6 2) Starbucks Corporation HRM Practices ............................................................................................................ 7 3) Mars Incorporated HRM Practices .................................................................................................................. 8 V. CONCLUSION ............................................................................................................................ 9 BIBLIOGRAPHY ................................................................................................................................. 10 Figure 1- Human Resource Management Practices ..................................................................................... 5 Table 1- Zappos 10 Core Values and Practices .............................................................................. 7 Table 2- Starbucks 6 Guiding Principles and Practices .................................................................. 8 Table 3- Mars Incorporated Five Principles and Practices ............................................................. 8
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Seng Viteysatya | CSU Intake 24 | HRM502-Assingment 1 Page 3 of 10 Executive summary The article discusses the concepts of human resource management and its practices and it influences on creating the sustainable competitive advantage of the company. It starts by defining the concepts of human resource management, human resource management practices, and sustainable competitive advantage and link between them. Some examples of famous company HRM practices are provided. Finally, this article concludes the important of HRM practices to make company gain competitive advantage and sustainability.
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Seng Viteysatya | CSU Intake 24 | HRM502-Assingment 1 Page 4 of 10 I. Introduction Nowadays business challenges are increasing and companies are currently working so hard to find ways how to compete and to make their businesses to have an advantage over competitors.
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