WS1.pdf - THE FOLLOWING SCENARIO SETS OUT A RANGE OF IHRM...

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1 C:\Users\s557995\Documents\3033IBA\Workshops-2018\Workshop 1 - 2017\Workshop 1-role play scenario-2018.docx THE FOLLOWING SCENARIO SETS OUT A RANGE OF IHRM ISSUES THAT WILL BE DISCUSSED IN FURTHER DETAILS DURING THE COURSE OF THE SEMESTER. IT IS NOT THEREFORE EXPECTED THAT YOU IMMEDIATELY KNOW ALL THE COURSE MATERIAL THAT CAN BE RELATED TO THIS WORKSHOP. RATHER THIS WORKSHOP IS DESIGNED TO HAVE YOU BEGIN TO CONSIDER FACTORS THAT DIFFERENTIATE IHRM FROM DOMESTIC HRM AND DEVELOP APPROPRIATE SOLUTIONS TO IHRM CHALLENGES WORKSHOP 1 IHRM ROLE PLAY SCENARIO Flying Wombat Travels Pty Ltd is an Australian-based firm that owns and operates more than 30 travel agencies across Australia. Given the extremely competitive nature of the travel industry and the proliferation of internet-based cut price ticketing firms, the firm does not attempt to offer the cheapest prices in the market. Rather its success has been built on its specialisation and knowledge of local Australian-based holiday and cultural experiences. This knowledge is supported by high levels of service and the ability to tailor holidays to specific individual or group requirements. Over the years the firm has built a strong brand name and loyal following from both local and overseas visitors touring Australia under its well-known advertising logo, Catch the Flying Wombat! Senior management at Flying Wombat Travels have recently decided to open the firm’s first overseas-based travel agency in Shanghai, China. They are hoping that this strategy will allow the firm to gain a greater share of the rapidly growing Chinese international tourist market.
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