NESTLÉ’S-MARKETING-STRATEGY.pdf

NESTLÉ’S-MARKETING-STRATEGY.pdf - NESTLS MARKETING...

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NESTLÉ’S MARKETING STRATEGY [Name of Student] [Institutional Affiliation] [Date of Submission]
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1 Founded by Henri Nestlé in 1866, the Nestlé Company has consistently swerved through the competitive business market to remain among world’s lead ing food and Beverage manufacturers. The Switzerland-based company has established a global network of factories and currently operates in almost all countries in the world. The company’s marketing strategies are based on a range of its fundamental princip les. For instance, the company’s management of its environmental and social responsibility impact is dependent on the existing corporate business principles. Nestlé Company has ever since designed long term strategies to carter for the interest of its consumers as well as other stakeholders. These long-term strategy encompasses the socially responsible and sustainable business practices as essential components of the company principles. 1 More importantly, the company holds that long-term development should not be sacrificed for short-term profits. Nestlé Company has been involved in a range of sound marketing strategies that has facilitated the commendable performance of the company. These include product promotion, fair pricing, corporate social responsibility, consumer engagement, innovation, broadened geographical presence, and operational efficiency.
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