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skyrocket '.--—> top out take off : boom
I‘ shoot up
-—> remain constant i2?)
~ remain ' P
unchanged f go up
hold steady ' / rise
Increase bounce back \/ recover i‘ b
Pick UP L :rlamh
s rally - plunge
a few ups and nosedive
downs \ 90 down"
peak / reach a :18”
reach a high / an dip
a|l~time high snrop
reach a low / an ‘slige
all-time low -
V -_ stabilise
Nouns: a(n) boom jump leap rise ' ——> fla
' _ . . , . . : tier! 0
Increase, climb, crash. plunge. slump. . -' EVER OU‘EUt nosedive, fall. decrease. dip, drop. slip.
slide, stabilisation, recovery, bounce,
rally. fluctuation. peak, high. low ' ""-—> bottom out
f7 - - - "r The ad had an immediate impact. In
Scale SI mflcance S eed
g p January our CT rate went up by 21/2%
BIG OR SMALL GOOD OR BAD FAST OR SLOW from just 1/296 to 3% _ an amazing six-
CHANGE? CHANGE? CHANGE? fominoeasm
++ massive ++ ++ sharp Then in February we saw a drop of 1%
enormous tremendous“ sudden to just 11/496. But that's still well above
huge fantastic alarming* average.
tremendous“ dramatic“ In March the figure fluctuated
dramatid“ between a high of 2 and a low of 1%.
+ marked + + rapid Finally, in April it hoveredaround 11/2% .
substantial encouraging to finish up at a little over that by
significant the end of the campaign. All in all. an
considerable excellent response!
— moderate — — steady Note: People often just want to give
disappointing a general overview of trends the
“ _ slight _ __ _ _ gradual audience can already clearlysee 1n the
. Visual. To do this, they may Simply talk
modest disastrous . . . ,
mar inal alarmin .. about the trend generally/”being up,
9 9 'an overall downward treﬁ'd’ or 'a few * a modifier which can fulfil more than ups and downs‘. one function (simultaneously) ...
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- Spring '16
- Economics, ARIA Charts, boom jump leap, fall. decrease. dip, a|l~time high snrop, rally. fluctuation. peak, mar inal alarmin