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M6A1 M6 Milestone Research Paper Draft .docx

M6A1 M6 Milestone Research Paper Draft .docx - RUNNING HEAD...

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RUNNING HEAD: M6A1: M6 MILESTONE – RESEARCH PAPER DRAFT 1 M6A1: M6 Milestone – Research Paper Draft Excelsior College Author’s Note This paper was written for CYS 455 – Business Continuity. The paper was submitted on August 19th, 2017.
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M6A1: M6 Milestone – Research Paper Draft 2 Crisis Management is when an organization deals with an unexpected and disruptive event that has the potential to threaten harm to the company, stakeholders, or the community. The study of crisis management came about in the 1980s when large-scale industrial and environmental disaster were occurring. One of the pioneers who developed Crisis Management is Alan Hilburg, during the 1982 Tylenol crisis it was Mr. Hilburg’s crisis communications that saved the reputation of the company Tylenol, when cyanide -laced Tylenol killed seven people in the Chicago area. The company immediately recalled their merchandise and as a result of the company’s swift and effective response, the effect to their shareholders was minimal, all under the direction of Mr. Alan Hilburg. Since then he has been recognized all over the world as one of the most reliable people to call in times of a crisis. In the past thirty years Crisis Management has continued to flourish and expand into a diverse landscape of areas including financial services, technology, transportation, healthcare, consumer products, insurance, energy and mining. Crisis Management applies all spectrums of business, corporations, healthcare facilities, government agencies, military etc. in other words every organization is vulnerable to a crisis and if you do not prepare unfortunately you will only incur more damage. When a crisis strikes it requires fast action and decisions to be made quickly in order to limit the damage to the organization. For this reason, the first actions of crisis management are identifying who is your crisis manager, then strategically planning in detail responses for all hypothetical issues, establishing systems that identify or detect warning signal showing a foreseeable crisis and lastly ensuring that your you have a plan to involve as many stakeholders as possible in all planning and action stages.
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M6A1: M6 Milestone – Research Paper Draft 3 “In crisis management, be quick with the facts, slow with blame.” – Leonard Saffir Crisis Management is a process and not just one thing, it can be divided up into three phases: pre-crisis, crisis response and post-crisis. The pre-crisis is considered the preparation and prevention. The crisis response is when leadership must actively respond to the crisis at hand. The post-crisis phase or “hot wash” is when personnel gather around and look for better ways to prepare for the next crisis. Each organization must designate a team of highly experienced individuals and a crisis manager that can maintain control under pressure.
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