Outdoor Advertising survey.doc

Outdoor Advertising survey.doc - Outdoor advertising A...

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Outdoor advertising: A space for all? Mothers’ Union has been working to end the commercialisation and sexualisation of childhood through the Bye Buy Childhood campaign since 2010, highlighting the commercial pressures on children and the impact it can have. The Advertising Standards Authority (ASA) regulates outdoor advertising through the UK Code of Non- Broadcast Advertising, Sales Promotion and Direct Marketing. Outdoor advertising typically includes: Billboards, posters and notices Bus shelter adverts Adverts on public transport Adverts on the sides of buses and taxis Placards and boards Fascia, projecting, pole and canopy signs Flag advertisements Following the recommendations from Reg Bailey’s independent review, Letting Children be Children , the ASA produced a statement outlining the kinds of images that would be considered inappropriate for outdoor advertising. It identifies three general categories of sexualised imagery and where such images may or may not be displayed:
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