MM2711.docx - Full name Hoe Taeyoung Student number...

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Full name: Hoe Taeyoung Student number: 14108414D Tutorial Group: TUT004(Tues 13:30) Tutor: Flora Song MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Organic farming is rising trend in the agricultural industry. In North America, the Farmers Directed Co-op was founded by farmers who strive to supply only organic products to customers. FDC aims to shift agricultural industry trend to organic farming through posting pictures and recipes of foods made of organic products on social media. FDC’s advertisements on social media are ethical considering American Marketing Association’s Code of Ethics: fairness, honesty and citizenship values. The Farmer Direct Co-op was founded by Jason Freeman in 2002 (Principle Six, 2016). Jason was an organic farmer who had trouble supplying organic foods to a local market, for instance, unfair price manipulation, poor logistics support and unethical market system. The goal of the FDC is to benefit its members as a corporation that strives to market organic products while promoting a healthy environment and society. (Farmer Direct Co-op, 2016). Organic farming has positive long-term effects on the environment such as improving soil quality and preventing and soil erosion. In order to introduce benefits of organic farming, FDC displayed pictures and recipes of organic foods on social media to attract customers.
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  • Spring '17
  • organic farming

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