Assignment 1.docx - HRM715 ORGANIZATIONAL DEVELOPMENT ONCE...

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HRM715 : ORGANIZATIONAL DEVELOPMENT ONCE A “GIANT,” BORDERS BECAME A “WEAKLING” ON ITS KNEES Student Name : NOOR ASLEENA BINTI ASNORDIN Student No : 2017736631 Programme : BA707 Lecturer : Dr. NORASHIKIN HUSSEIN
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Due Date : 20 th of March 2018 Q1 : Identify what are the needs for change of Borders? Borders should be able to compete against other major books retailer, especially in the area of Internet book sales (book retail market). For example, both NOOK and Kindle had e-Readers to sell along with electronic books. Obviously, Borders did not take that kind of opportunity and it cost the firm in major ways, perhaps even its ability to survive. Q2 : What is the best strategy for Borders? If there is no strategy available, give suggestions on what should Borders adopt to survive? The best strategy for Borders is to struggle to deliver growth, increase foot traffic in its stores and sell more digital goods or even build their own Web-based retail rather than develop an agreement with Amazon to handle its Internet sales. As for suggestions, Borders
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