taskiin.docx - Amazon and Ebay 2 Feedback sites offer...

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Amazon and Ebay 2. Feedback sites offer positive and negative product or service reviews, but the stores or distributors have built the sites themselves. Amazon.com offers an interactive feedback opportunity through which buyers, readers, editors, and others can review all products on the site, especially books. 3. With 289 million customers in 27 countries, the $35 billion company hasn’t had trouble finding help from interested corporate partners either. 4. Database Marketing and CRM 5. eBay and Amazon.com, the seller puts up an item and bidders raise the offer price until the top price is reached. 6. Integrating Multichannel Marketing Systems 7. M-commerce 8. Amazon.com has established itself as an electronic marketplace by enabling merchants of all kinds to sell items on the site. It powers and operates retail Web sites for Target, the NBA, Timex, and Marks & Spencer. Amazon.com derives about 40 percent of its sales from its million-plus affiliates called “Associates,” independent sellers or businesses that receive commissions for referring customers who then make a purchase at the Amazon.com site. Associates can refer consumers to Amazon.com through a variety of ways, including direct links and banner ads as well as Amazon Widgets, mini applications that feature Amazon.com’s wide selection of products. Amazon.com also launched an affiliate product called aStore, which gives Associates the ability to create an Amazon-operated online store easily and without any programming knowledge. Amazon.com then supports these merchants by providing new tools for their Web site, offering access to Amazon.com’s catalog of products, and handling all payments and payment security through its Web Services.
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9. to invest in technology 10. retailing (amazon, ebay non store) 11. distribution channels: Amazon, ebay – disintermediation 12. Amazon.com changed its mission from being the world’s largest online bookstore to aspiring to become the world’s largest online store; eBay changed from running online auctions for collectors to running online auctions of all kinds of goods; 13. eBay’s business model is based on connecting individuals who otherwise would not be connected. It was the first example of online social networking, years before Twitter and Facebook existed, and consumer trust is a key element of its success. eBay extended its feedback service in 2007 by adding four different seller categories: items as described, communication, shipping time, and shipping and handling rate. The ratings are anonymous but visible to other buyers. Sellers with the highest rankings appear at the top of search results. eBay Inc.’s generic strategy is cost leadership . The company develops and maintains competitive advantage based on cost minimization, which translates to low prices or high profit margins. In this case, for example, eBay’s generic competitive strategy involves technologies that minimize fixed and variable costs in multinational e-commerce operations. Consumers and
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