{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Strategic_Analysis_of_Maxis_revised[1].doc

Strategic_Analysis_of_Maxis_revised[1].doc - STRATEGIC...

Info icon This preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
STRATEGIC ANALYSIS OF MAXIS by Student’s Name Code+Course name Professor’s name University City, State Date 1
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Table of Contents 1.0 Introduction ............................................................................................................................................................... 3 1.1 overview of the company ..................................................................................................................................... 3 1.2 objective of the paper ........................................................................................................................................... 3 1.3 Proposed strategies ............................................................................................................................................... 3 2.0Vision, mission and objectives ................................................................................................................................... 4 2.1 Mission ................................................................................................................................................................. 4 2.2 Vision .................................................................................................................................................................... 4 2.3Objectives .............................................................................................................................................................. 5 2.4 The smart criteria of the objectives ...................................................................................................................... 5 2.5 How the mission, vision and goals align with internationalization strategy ........................................................ 6 3.0 Conceptual framework .............................................................................................................................................. 6 3.1 Main issue ............................................................................................................................................................. 6 3.2 Theoretic Underpinning of the internationalization strategy ................................................................................ 7 4.0 The external environment ......................................................................................................................................... 7 4.1The macro-environmental analysis ........................................................................................................................ 7 4.1.1Political .......................................................................................................................................................... 7 4.1.2 Economic ...................................................................................................................................................... 8 4.1.3 Social ............................................................................................................................................................. 8 4.1.4 Technological ................................................................................................................................................ 9 4.1.5 Environmental ............................................................................................................................................. 10 4.1.6 Legal ............................................................................................................................................................ 10 4.1.7 Opportunity and challenges based on PESTEL analysis ............................................................................ 10 4.2 Industrial analysis ............................................................................................................................................... 11 4.2.1 Threat of new entry ..................................................................................................................................... 11 4.2.2 Supplier powers ........................................................................................................................................... 12 4.2.3 The bargaining power of the buyers ............................................................................................................ 12 4.2.4 Threat of substitutes .................................................................................................................................... 12 4.2.5 Industry Rivalry .......................................................................................................................................... 13 4.2.6 Competition analysis ................................................................................................................................... 13 4.2.7 Identification of opportunity and challenges ............................................................................................... 14 5.0 Analysis of external environment Resources .......................................................................................................... 14 5.1 Organization ....................................................................................................................................................... 14 5.2 Value ................................................................................................................................................................... 15 5.3Rarity ................................................................................................................................................................... 15 5.4Imitation .............................................................................................................................................................. 15 5.5 Competition implications ................................................................................................................................... 16 6.0 Proposed strategy .................................................................................................................................................... 16 6.1The TOWS analysis Matrix ................................................................................................................................. 17 6.2 Strategic option ................................................................................................................................................... 19 7.0 Strategy Evaluation ................................................................................................................................................. 19 8.0 Recommendation and conclusion ........................................................................................................................... 20 References ..................................................................................................................................................................... 22 Appendices .................................................................................................................................................................... 24 2
Image of page 2
1.0 Introduction 1.1 overview of the company Maxis, also referred to as Maxis Berhad, is a company that offers integrated communi9cation service in Malaysia. The company, which is an industry pioneer in the country, has approximately 14.1 million subscribers. Maxis has been a leader in the market by providing state of art mobile products and services since its formation in 1995. Basically, the organization deals with three major segments and these are mobile services, internet services and devices (Maxis, 2016). 1.2 objective of the paper Basically, the objective of the paper is to undertake an analysis of the strategies that the company takes in the quest of meeting both short term and long term goals while at the same time providing recommendation on how to improve the existing strategy to ensure that they are sustainable. The key issues under the analysis are analysis of the macro-environmental factors based on pestle model, industrial analysis based on porter 5 forces, the mission and vision of the organization, the analysis of the external environment resources based on barney's model value chain analysis, the proposal and evaluation of sustainable strategy. 1.3 Proposed strategies The main proposed strategy is internationalization of Maxis into other upcoming economies such as Singapore and China that are characterized by intense competition from there telecommunication companies. 3
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
2.0Vision, mission and objectives 2.1 Mission The mission of the company is to become and remain to be a leading provider of integrated communication service. In this case, it is worth noting that the company has attained part of its mission and continues to work towards attaining its mission through innovations, good
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern