MKTG_1197_Intake_11_exam-MC Questions only.docx

MKTG_1197_Intake_11_exam-MC Questions only.docx - SECTION A...

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SECTION A MKTG1197 International Marketing 20 Multiple-Choice Questions 20 Multiple Choice Questions worth 1 mark each (20 x 1 marks = 20 marks) Select the ONE BEST answer. Multiple answers to the same question will be marked as incorrect. Circle your multiple choice answers on the answer sheet attached to this paper. Place the entire examination paper, together with the answer sheet, in your examination answer script. Write your name and student number on the answer sheet that is at the end of this examination paper. 1. The impact of international marketing today is larger than ever because: a) the volume of international marketing activities has increased substantially b) countries that have never been thought of as major participants have suddenly emerged as major political powers on the global stage c) international linkages have only recently emerged d) all of the above 2. All of the following are basic differences in international logistics EXCEPT a) distance b) currency variation c) reliability of carriers d) mode of transportation 3. The problems with the packaging of goods to be sold in the international marketplace include: a) theft b) language of the labels c) government requirements on informative labeling d) all of the above 4. Standard worldwide pricing a)
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  • Summer '13
  • Caroline Nguyen
  • Marketing

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