Practise set MKTG1259 Sem 1 2012.docx

Practise set MKTG1259 Sem 1 2012.docx - SECTION A MKTG1259...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
SECTION A MKTG1259 Global Marketing 20 Multiple-Choice Questions 20 Multiple Choice Questions worth .5 mark each (20 x .5 mark = 10 marks) Select the ONE BEST answer. Multiple answers to the same question will be marked as incorrect. Circle your multiple choice answers on the answer sheet attached to this paper. Place the entire examination paper, together with the answer sheet, in your examination script booklet. Write your name and student number on the answer sheet that is at the end of this examination paper. 1. International marketing is generally more complex than domestic marketing due to: a. different cultures b. different languages c. different laws d. all of the above. 2. Export marketing consists of: a. indirect and direct exporting b. indirect and passive exporting c. indirect and active exporting d. indirect and aggressive exporting. 3. In general, the larger the country’s domestic economy, the less dependent it tends to be on exports and imports relative to its ________________. a. gross domestic product (GDP) b. per capita income c. direct investment d. global domestic product 4. __________ __________ is the country in which the parent company is based and from which it operates. a. Host country b. Home country c. Native country d. Domestic country 5. _______________ refers to the ideas and perceptions that a culture upholds in terms of beauty and good taste.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern