Practise set MKTG1259 Sem 1 2012.docx

Practise set MKTG1259 Sem 1 2012.docx - SECTION A MKTG1259...

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SECTION A MKTG1259 Global Marketing 20 Multiple-Choice Questions 20 Multiple Choice Questions worth .5 mark each (20 x .5 mark = 10 marks) Select the ONE BEST answer. Multiple answers to the same question will be marked as incorrect. Circle your multiple choice answers on the answer sheet attached to this paper. Place the entire examination paper, together with the answer sheet, in your examination script booklet. Write your name and student number on the answer sheet that is at the end of this examination paper. 1. International marketing is generally more complex than domestic marketing due to: a. different cultures b. different languages c. different laws d. all of the above. 2. Export marketing consists of: a. indirect and direct exporting b. indirect and passive exporting c. indirect and active exporting d. indirect and aggressive exporting. 3. In general, the larger the country’s domestic economy, the less dependent it tends to be on exports and imports relative to its ________________. a. gross domestic product (GDP) b. per capita income c. direct investment d. global domestic product 4. __________ __________ is the country in which the parent company is based and from which it operates. a. Host country b. Home country c. Native country d. Domestic country 5. _______________ refers to the ideas and perceptions that a culture upholds in terms of beauty and good taste.
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