mkt_113_fp_part_i_milestone_two_submission_ADD.docx

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DaSilva Damasio 1 MKT 113: Final Project Part I Milestone Two Pure & Kind Kibbles Ashley DaSilva Damasio Southern New Hampshire University
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Pure & Kind Kibbles is a high-end, specialized pet food brand that is new to the market. The pet food is made from all organic ingredients and is made locally in the USA in Boston, MA. Pure & Kind Kibbles makes specialized pet food for different types of dog breeds, sensitivities and areas. For example, we have a sensitive stomach type, one that specializes in joint growth and one for heart healthy pets. There’s a kind of specialized pet food for all dogs and sizes in the brand. Pure & Kind Kibbles’ target market is more of the upper class, families without kids that live in urban neighborhoods. This target market tend to be people who are wealthy and have a very good income. They are also very intelligent and tend to be very self-conscious of the food they eat. The target market for the store is quite similar to the target market for the product. Young
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  • Fall '14
  • notsure
  • Marketing, pet foods, Kind Kibbles, pet food brand

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