Final Case Study Part 3.docx

Final Case Study Part 3.docx - Ashton Villeneuve Final Case...

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Ashton Villeneuve Final Case Study Price Chomper Part 3 For Part A of this section, I have been asked to analyze the affect of advertising on Price Chomper Sales. Part A: Regression Statistics Multiple R 0.855336 718 R Square 0.731600 901 Adjusted R Square 0.719672 052 Standard Error 681083.6 336 Observati ons 48 Coefficien ts Standar d Error t Stat P-value Intercep t 2730483. 52 141864. 76 19.25 0.00 Paper 5.77 0.73 7.89 0.00 TV 4.19 0.45 9.41 0.00 In order to determine if advertising affect sales, I ran a regression using sales as the dependent variable and advertising costs as the independent variables, (Pictured above). From this data I was able to conclude that advertising does affect sales at Price Chomper. For every dollar spent on paper advertising, sales increase $5.77 For every dollar spent on TV advertising, sales increase $4.19 Through this data, I was able to gain insight on where the advertising efforts should be focused in order to be as efficient as possible. Currently, paper advertisements make up only about 40% of advertising, compared to TV at 60%, so it is possible that this should be revisited.
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