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Department of Business Administratio2.docx - Department of...

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Department of Business Administration Subject: Marketing Management Course Code: MKT-202 An Assignment on: Case Study on Disney makes a Comeback Submitted To: Mr. Shah Alam Kabir Pramanik Sr. Lecturer Daffodil International University Submitted By: Gazi Ashiqur Rahman 161-11-282 Foysal Ahamed 161-11-303 Rumman Hasan Fahim 161-11-273 Kawser Ahmed 161-11-264 Jubayer Alam 161-11-299 Abu Sufian Suman 161-11-286 Naeem Bishwas 161-11-270 Date: 17 Aug 2017
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Index Serial Number Content Page Number 01 Overview of Disneyland 01 02 I. Would you say that the Walt Disney Company practices the marketing concept? Why or why not? 02-03 03 II. Which approach to selecting a target market has Disney taken. Name some of the market segments Disney wants to reach? 04 04 III. What are some factors of the marketing environment that have an influence on Disney’s marketing decisions? Explain. 05 05 Reference 06
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Overview of Disneyland Disney park originally Disneyland is the first of two theme parks built at Disney resort in Anaheim California it was opened July 7 1955 it is only theme park designed and built un under the direct supervision of Walt Disney. It’s operating season all over the year. At that time of opening 650 million guests was invited in the time. In 2013 the park hosted approximately 16.2 million guests. In this year it was the third most visiting place in the world. at the opening time three of Walt Disney friend from Hollywood .; ant link letter ,bob Cumming and Ronald Reagan . in July 2015 Disney land celebrated its 60 th diamond celebration anniversary .actually Disney land in California is most certainly a land of enchantment where children and young at heart find that dreams really do come true .finally Disney land said Disneyland will never be completed it will continue to grow as long as there is imagination left in the world. Mission The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
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