Apple.docx - Apple 1 Discuss the business level by using a SWOT analysis Apples SWOT analysis in this case study is a very lengthy one If I were to look

Apple.docx - Apple 1 Discuss the business level by using a...

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Apple1.Discuss the business level by using a SWOT analysis.Apple’s SWOT analysis in this case study is a very lengthy one. If I were to look at the SWOT analysis I would change a few things. For strengths they should keep it to the strengths that make them different from other products. Weaknesses should be narrowed down. Opportunities are plentiful in the case as Apple has a lot of room for improvement and Threats, well, there are many. This is how I would have it.Strength: “Produce aesthetic / stylish products, Customers of Apple computers are brand loyal, have technology of interacting with computer using human senses, first company Introduce USB and firewire ports for digital connection” (Scribd, n/d). Apple products could use multiple devises with the same software (phones, computers, watches, tablets, music players).Weaknesses:Apple products are expensive and not very affordable, Target market is upper middle class, imagine of always being a step behind, “Management is not stable, has low market share in software industry, Majority of retail stores located in U.S.A.
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