Order_222965...docx - Running head SOCIAL MARKETING 1...

Info icon This preview shows pages 1–3. Sign up to view the full content.

Running head: SOCIAL MARKETING 1 Social Marketing in Healthcare Name Institution
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

SOCIAL MARKETING 2 Social Marketing in Healthcare Social marketing is essentially the application of the concepts drawn from the commercial sector to promote changes in socially important behaviors. The concept of social marketing is extensively used to influence health-related behaviors; therefore, it is one of the most important tools in health care service delivery. Nonetheless, many scholars often focus on the implementation of social marketing in healthcare and fail to address the effectiveness of the approach in healthcare. Firestone and colleagues (2017), explores the effectiveness of social marketing on health, particularly in the global context using social marketing approach. In this article, the authors review numerous evidence of the effectiveness of social marketing both in low and high income focusing particularly on HIV, reproductive health, Malaria, Tuberculosis, and Child Survival.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '16
  • Clinical trial

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern