Ob test 2 review.docx - Ob test 2 review Perception It is a...

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Ob test 2 review: Perception It is a process by which individuals organise and interpret their sensory impressions in order to give meaning to their environment. It is more than a sensations, perception correlates, integrates and comperhends divers sensation and information from many organs of the body by means of which a person identifies things or objects the sensation relates to. To see is a sensation while the object seen is perception. What we perceive could be different then reality Human reality i based on their own perception not on reality itself Selective attention Selective attention process is far from being perfect Selective attention : people do not process all information; they attend to some ignore many Selective attention is influenced by 1. Characteristics of the perceiver 2. The target (the object whom it is perceived) Characteristics of perceiver 1. Confirmation bias : tendency of individuals to filter information that is contrary to their beliefs, assumptions, values, decisions etc. 2. Assumptions & expectations: we tend to notice all those things which we expect or assume. Sometimes due to our expectations we miss important information. 3. Emotional makers: when information is received through the sense, our brian quickly and non consciously assesses whether it is relevant or irrelevant to us and then attaches emotional markers such as worrisome, boring, happiness The target : the size, repetition, uniqueness, brightness, background, sound etc. in the object draws attention 1. Size: bigger the size, more chances of getting noticed. This is mostly used by marketers in advertising and sales promotions Organizations & interpretation This process is far from being perfect
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Categorical thinking : people make sense of information even before they are aware of it. The object is categorized on the basis of our preconceived notions (judging a person by their name) Mental models : visual or relational images in our minds that predict the external world (what if…) principles Similarity : similar things to be perceived as belonging together Factors affecting perception (in the target ) Proximity: things nearer to each other perceived as together. Continuity: stimuli that form a complete figure or symmetrical figure or good form tend to be as perceived as parts of whole Factors that influence perception 1. Factors in the situation: time, work setting, social setting 2. Factors in the perceiver: attitudes, interests, motives, personality, experiences, expectations, self concept 3. Factor in the target: similarity, proximity, continuity, context, sixe, background, sound Attribution Attribution: when we attempt to determine the cause of typical behaviour shown by an individual.
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