PUMA-Case-Study-November-2013.pdf - Case Study | PUMA PUMA...

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Case Study | PUMA Boston | New York | Chicago | San Francisco | London Pixability, Inc. | 123 North Washington Street, 2nd Floor, Boston, MA 02114 | 1.888.749.8433 | [email protected] | @pixability About PUMA PUMA is one of the world’s leading sports brands. PUMA designs and sells high-performance footwear, apparel, and more. For over 65 years, PUMA products have been a favorite of the fastest athletes on the planet. PUMA’s Social Media Challenge PUMA turned to Pixability to achieve a high level of engagement with a hyper-targeted youthful (and passionate) soccer audience in over 12 countries. PUMA developed five campaign videos centered on fun “fan” challenges set by internationally famous soccer players, with the goal of driving engagement to a new PUMA fan website: . com/footballclub. The end goal was to achieve brand awareness of PUMA’s soccer-related products in front of a young, “soccer-crazed” audience.
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  • Winter '14
  • Celebrity, Click-through rate, Cesc Fabregas, Internet advertising and promotion, new PUMA fan

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