source+message+channel.docx - SOURCE We are going to use...

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SOURCE We are going to use source credibility in our campaign. Therefore we will use an understandable and clear method for this. Today, coffee production in the world is both ecologically and socially destructive. This issue becomes even more important when coffee production is thought to be handled by underdeveloped or undeveloped South American and African countries. In that case “Our goal is to provide you with sustainable coffee, where the economic, ecological and social needs of your agricultural operations are met at the same time.” In order to share this responsible trading aim with our consumers, we have made various agreements with international institutions and organizations, and we want to show that the coffee houses and coffee farms that we use are sustainable and conform to international standards. At this point, we offer our customers the best quality of coffee beans and we act together for a sustainable world without harming people. Our contractual institutions and organizations; Rainforest Alliance: Rainforest Alliance, an internationally recognized environmental organization, contributes to the sustainable improvement of the nature of coffee-growing countries and the living conditions of people living there. FAIRTRADE: Products with the FAIRTRADE label guarantee that our customers are improved with the FAIRTRADE rates / bonusses of livelihood and working conditions of the producers and employees.
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