Key Concept Exercise-week 4.docx - Key Concept Exercise...

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Key Concept Exercise: Market adaptation Market of most country in the world are now diversity, internationalized. The business environment had changed a lot since the natural barriers of time have been reduced, and the increasing bilingual speakers especially English speakers can expenditure of staff cost, international bank make the capital turnover selective for companies. Thus, to expend abroad or even global become many organization s choice. Go international market for any organization means reduce dependence on the home market, diversify foreign markets to gain more profit. However, under such circumstances, local market strategy not always meet the international marketing needs, or could cause damage to business. Doole & Lowe (2008) defined international marketing as the process of management responsibility in identifying, anticipating and satisfying customer requirements across international boundaries ”.   Therefore, the role of international
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  • Spring '12
  • MILANI
  • Marketing, 3.Motivation lead to adjustment process in marketing, Chinese traditional eat, international marketing needs

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