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TECH&INNOV..docx - HACETTEPE UNIVERSITY FACULTY OF...

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HACETTEPE UNIVERSITY FACULTY OF ECONOMICS&ADMINISTRATIVE SCIENCES DEPARTMENT OF BUSINESS ADMINISTRATION (2017-2018 FALL SEMESTER) CODE/NAME OF COURSE : MAN407 TECHNOLOGY AND INNOVATION MANAGEMENT DIGITIZATION AND DIGITALIZATION INSTRUCTOR: ASS.PROF. BÜLENT ÇEKİÇ PREPARED BY: NAİME NUR ATICI-21412175 1
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CONTENTS DIGITIZATION AND DIGITAL TRANSFORMATION .......................................... 2 IMPACT OF DIGITALIZATION ON BUSINESS OPERATIONS ....................................... 2 DIGITALIZATION IN MARKETING ................................................................ 3 DIGITALIZATION IN RETAIL MARKETING ................................................. 4 OPEN AND SOCIAL INNOVATION ............................................................................. 5 REFERENCES ........................................................................................................... 7 2
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DIGITIZATION AND DIGITAL TRANSFORMATION Digitization is the process of converting information into a digital format . In this format, information is organized into discrete units of data (called bit s) that can be separately addressed. This is the binary data that computers and many devices with computing capacity (such as digital camera s and digital hearing aid s) can process. At the end of this process, we build a huge collection of digital resources. These resources could be built by converting existing analog resources in the enterprise into digital format and as much as possible encouraging thereafter creation of new data by the enterprise processes in the digital format itself. Digitalization (interchangeably uses-Digital transformation) means the use of digital technologies and of data (digitized and natively digital) in order to create revenue, improve business, replace/transform business processes (not simply digitizing them) and create an environment for digital business, whereby digital information is at the core. Digital transformation involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitization of assets and an increased use of technology to improve the experience of your organisation’s employees, customers, suppliers, partners and stakeholders. "Digitization is the first step to realise digitalization" IMPACT OF DIGITALIZATION ON BUSINESS OPERATIONS Digitalizing your business leads to digital business. As digital technologies offer new ways to connect, collaborate, conduct business and build bridges between people, it touches the core of all business functions and even the ways organizations are managed. For businesses , digitalization is the way toward moving to an advanced business through the use of digital technologies by changing the plan of action, providing new revenue and value- producing opportunities. 3
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Digital transformation elements • Digital workplace: Often you strive towards a minimum of paper. But a digital workplace is about other things as well. It also means that your workforce works differently, using digital tools such as the mobile devices and technologies that make them mobile and/or using social collaboration and unified communication platforms, which are digital systems, enabling them to work in a more “digital way”. This, in turn, creates new opportunities to engage differently. And it requires more than just digitized data.
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