Digital Marketing Session_3a_Email Marketing V4.pdf

Digital Marketing Session_3a_Email Marketing V4.pdf - Joao...

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Email Marke+ng Digital Marke,ng Joao Quin,no, M.S.
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Email Ma7ers More Today Than Ever Before Why Email Marke+ng is so important? 1. More effec,ve than social media 2. Economic and Cost Effec,ve (ROI) 3. Personal and Customizable 4. Allows for targeted messaging 5. Reach: unlimited distribu,on globally 6. It’s ,mely 7. Test and Refine: ensuring op,mal results through con,nues improvement (A/B Tes,ng) 8. Measurable 9. Everyone (almost) uses email 10. It is a channel you own (Owned Media)
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Email Ma7ers More Today Than Ever Before Image source: Reach Marke,ng
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Email Ma7ers More Today Than Ever Before Image source: Reach Marke,ng
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Email Ma7ers More Today Than Ever Before Image source: Reach Marke,ng
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Email Ma7ers More Today Than Ever Before Image source: Reach Marke,ng
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Email Ma7ers More Today Than Ever Before Image source: Reach Marke,ng
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Email Ma7ers More Today Than Ever Before 58% of adult Americans check email first thing in the morning via smartphones.
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Email Ma7ers More Today Than Ever Before Search adver,sing and social media can’t compete with Email Marke,ng
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Email Ma7ers More Today Than Ever Before Everyone uses email. Source: Flowtown My Mom is on Facebook
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Email Ma7ers More Today Than Ever Before Source: Flowtown My Mom is on Facebook Blog Social Media Keywords Pages Calls-to-Action Landing Pages Forms Contacts Email Workflows Lead Scoring CRM Integrations Attract Convert Close Delight Strangers Visitors Leads Customers Promoters Social Media Smart-Calls-to-Action Email Workflows
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Email Ma7ers More Today Than Ever Before Blog Social Media Keywords Pages Calls-to-Action Landing Pages Forms Contacts Email Workflows Lead Scoring CRM Integrations Attract Convert Close Delight Strangers Visitors Leads Customers Promoters Social Media Smart-Calls-to-Action Email Workflows
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TO BE A SUCCESSFUL SENDER YOU NEED TO BE SENDING… To be a successful sender You need to be sending…
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THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME WITH THE RIGHT FREQUENCY To be a successful sender You need to be sending…
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To be a successful sender You need to be sending… Right C ontent Right A udience + Right T iming SUCCESS
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To be a successful sender You need to be sending… …THE RIGHT MESSAGE Subject Line • Keep it under 40 characters • Put key information at beginning • No non-ASCII characters • Be unique, compelling, engaging, actionable
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To be a successful sender You need to be sending… …THE RIGHT MESSAGE FROM Name • Make sure it s easily recognizable • Use your company/brand name (unless you have a brand personality that everyone knows)
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To be a successful sender You need to be sending… …THE RIGHT MESSAGE FROM Email • Use a real company address • Do not use donotreply addresses • Avoid changing it
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THE RIGHT MESSAGE Make sure you’re sending the right kind of content.
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