Case Study on Operations Management (1).docx

Case Study on Operations Management (1).docx - Jawaher...

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Jawaher Abdullatif Al.Ojayl 140065142 “ Q1 >  Product Design could be defined as a broad approach which involves the efficient and effective generation and  development of ideas through a well laid process that would lead to development of new products. Growing internet  penetration in the world has created huge potential in the market for technically engineered devices. Apple Inc. rules the market with its innovatively designed products and commands a supreme position amongst all its competitors.  No wonder it is known as the “No. 1 Most Innovative Company”. Technical innovation paired with minimalistic designs and creative advertisements as well as the leadership of Steve Jobs have made Apple one of the most valuable brands in the world. The company’s success translates into strong  brand loyalty as well as into an unparalleled revenue growth, from 8 billion U.S. dollars in 2004 to more than 230  billion in 2015. This revenue growth is strongly supported by their commitment in developing new products. This  commitment is clearly reflected by the steep increase in Research & Development budget from 0.78 billion U.S.  dollars in 2007 to 10.05 billion in 2016. In the case details provided for analysis, 4 design steps adopted at Apple are mentioned and briefly explained. We  would analyze these design steps adopted by Apple in the light of their ultimate goal i.e. “To make great products  and not money”. Step 1: Pixel Perfect Mockups – Apple is known as a company for delighting its customers every time it brings out a  new product. Mistakes in the R&D cycle could be very expensive, if made at a later stage of the cycle since they not  only cost money spent till then in development of the idea but it costs the most precious commodity today i.e. TIME.  The time spent in the development of a mistake could lead your competition much ahead of you in the  developmental curve. This design step adopted by Apple although stretches the development cycle since it takes  time to develop prototypes but it also ensures that mistakes are not made at a later stage which is highly crucial in  today’s times with continuously decreasing customer loyalty and falls in line with its goal of developing great  products. eg. The daunting mistake made by Samsung with its phone model Samsung Galaxy Note 7 could have  been avoided, if proper details were well studied and prototypes were developed at the developmental stage.
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