The Art of Motivating.docx - Running Header Engstrom Auto...

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Running Header – Engstrom Auto Mirror Plant: Motivating in Good Times and Bad 1 Engstrom Auto Mirror Plant: Motivating in Good Times and Bad Victor D Jackson South New Hampshire University
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Engstrom Auto Mirror Plant: Motivating in Good Times and Bad 2 The Engstrom Auto Mirror Plant, once a thriving manufacturing plant, was facing a financial crisis. Starting in 2005, sales had decreased due to an economic downturn, and employees were laid off the following year (Beer, 2008). In 2007, when this case study takes place, plant management feared for the plant’s “certified supplier” status (Beer, 2008, p. 1): decreased plant productivity and product quality, increased manufacturing
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