Digital Marketing Session_2b_Google Analytics_2017.pdf

Digital Marketing Session_2b_Google Analytics_2017.pdf -...

Info icon This preview shows pages 1–12. Sign up to view the full content.

Google Analy+cs EXP-0015-F Digital Marke4ng ExCollege Tu;s University Joao Quin4no, M.S.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Google Analy4cs
Image of page 2
What is Google Analy+cs? It is a free Web analy4cs service that provides sta4s4cs and basic analy4cal tools for search engine op4miza4on (SEO) and marke4ng purposes. The service is available to anyone with a Google account. Its features include: Google Analy4cs
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

What gets measured gets improved. Google Analy4cs
Image of page 4
Which channels works, and which don't. Google Analy4cs
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Why every website needs Google Analy+cs? Here are just a few of the many ques4ons about your website that you can answer using Google Analy4cs. How many people visit my website? Where do my visitors live? What websites send traffic to my website? What marke4ng tac4cs drive the most traffic to my website? Which pages on my website are the most popular? How many visitors have I converted into leads or customers? Where did my conver4ng visitors come from and go on my website? How can I improve my website's speed? What blog content do my visitors like the most? Google Analy4cs
Image of page 6
How does the Google Analy+cs system works? There are four components to how the Google Analy4cs system works: 1. Collec4on 2. Processing 3. Configura4on 4. Repor4ng Google Analy4cs
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Google Analy4cs How does the Google Analy+cs system works?
Image of page 8
Google Analy4cs Audience This area outlines who visits your site and their demographics, along with the number of views your content receives. Acquisi+on The Acquisi4ons sec4on reveals how users are geang to your site, whether through adver4sements, organic or direct search, or referral links from other websites. Behavior Use the Behavior area to see trends of what users are doing while they’re on your website. Conversions The Conversions sec4ons tracks if users complete goals you set on your website.
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Google Analy4cs Users - Users who have had at least one session within the selected date range. Includes both new and returning users.
Image of page 10
Google Analy4cs Sessions (Visits): Is the period of 4me a user is ac4vely engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session. By default each session is 30 minutes
Image of page 11

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 12
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '18
  • Joao Quintino
  • Marketing, World Wide Web, page view, Google Analy4cs

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern