Digital Marketing1a _2018.pdf

Digital Marketing1a _2018.pdf - Cambridge College Joao...

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Digital Marketing Cambridge College Joao Quin1no, M.S. Introduc)on to Website Domain name Host Server WordPress
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Tools João Quin)no Email: [email protected]>s.edu Mobile: 508-631-9574 Assist. Director of Digital Marke1ng & Communica1on Tu#s University | Fletcher School Lecturer : Lasell College / Communica<on Department Senior Lecturer: Cambridge College | School of Management Visi1ng Lecturer: Tu#s University | ExCollege Educa)on MSc, Masters in Marke1ng, University of Lisboa ISEG Portugal Post-graduate in Marke1ng, Communica1ons and Mul1media Management, University of Lisboa ISEG Portugal BS, Engineering, ESA Portugal A.A.S., Associate Degree in Adver1sing Art & Design, Massasoit Community College
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Tools – Set up Accounts: Google account h[ps://accounts.google.com/SignUp?hl=en h[ps:// h[ps://adwords.google.com/ Social Media dashboard h[ps://hootsuite.com/ Email marke)ng tool h[ps://mailchimp.com/
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Old vs. new Medias Tradi)onal Marke)ng Digital Marke)ng Print Electronic
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Old vs. new Medias Tradi)onal Marke)ng One-Way Communica)on
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Old vs. new Medias New Media Digital Marke)ng Two-Way Communica)on
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Old vs. new Media Mul)-Direc)on Communica)on “Word of Mouth”
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Old vs. new Medias
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Measuring S ome elements of Digital Marketing ü Website (WordPress) ü Search engine optimization ( SEO ) ü Google Analitycs ü Pay per click ( PPC ) or ( SEM ) ü Social media marketing ( SMM ) ü Email marketing ( Marketing Automation ) ü Display advertising ( banner ads ) ü Mobile phones advertising ( SMS and MMS ) ü Inbound Marketing (HubSpot) We will address each of these key components during this course.
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Web – Evolution Evolution of the Web: Web 1.0 – 1991 Web 2.0 – 1999/2000 Web 3.0 – Here?
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Web 1.0 Web 1.0 Web 1.0 is an old internet that only allowed people to read. ( Read Only Web ) Static pages only. It means Web was used as an “Information Portal” Anything could link to anything
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Web 2.0 Web 2.0 Web 2.0 is second genera1on of the World Wide Web Change from sta)c web pages to dynamic User-generated content Boom of Social Media
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Web 2.0
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Web 2.0 User can participate by: Blogging Podcasting Tagging Contributing to RSS Really Simple Syndica1on or Rich Site Summary Social networking
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Web 3.0 (New Big Thing) Semantic Web It is a Web of data. Changing the web into a language that can be read and categorized by the system rather then humans. Artificial Intelligence Computer systems able to perform tasks that normally require human intelligence. Mobility Everything, everywhere, all the time h[ps:// youtu.be / mJeNghZXtMo
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Is Web 3.0 is already here? Cloud Compu)ng Web 3.0 is full compu1ng in the cloud. Everything is changing in business compu1ng. Users can easily find informa1on based on its type.
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