week 5.docx - Understanding External Environmental Sharing...

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Understanding External Environmental: Sharing Economy Sharing Economy (way to describe the phenomena) - focus on benefit, behavior (more focus on sharing economy; shared asset/ skill), business model, market structure - online platform that allow people to sell/ rent physical assets & services - create digital environment where buyers & sellers can meet and transact - example: UBEP, Airbnb, EatWith (share dining w/ other people), lyR, Handy (provide labor) What does to make a popular - social factor (urbanization): single house increase - economic factors
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  • Summer '14
  • RichardWade
  • Economics, Sociology, Social network service, share dining w/, single house increase, user preference/ lifestyle

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