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C ANADIAN S OCIAL S CIENCE Vol. 6 , No. 3 , 2010 , pp. 165-175 ISSN 1712-8056 165 The Relationship Between Extrinsic Attributes of Product Quality with Brand Loyalty on Malaysia National Brand Motorcycle/Scooter LA RELATION ENTRE LES ATTRIBUTS EXTRINSÈQUES DE LA QUALITÉ DE PRODUIT ET LA FIDÉLITÉ À UNE MARQUE DANS LE CAS D'UNE MARQUE NATIONALE MALAISIENNE DE MOTO / SCOOTER Mohd Rizaimy Shaharudin 1 Anita Abu Hassan 2 Suhardi Wan Mansor 3 Shamsul Jamel Elias 4 Etty Harniza Harun 5 Nurazila Abdul Aziz 6 Abstract: This study is about the discoveries on the relationship between extrinsic attributes of product quality with brand loyalty. It helps to extend the understanding of a commitment to re-purchase a product, due to the feelings and effects formed as a result of the perception of quality. Results obtained in this study with the earlier literature are consistence to confirm that although the product in study was different, the product quality based on the perceived quality (extrinsic attribute) was still found to have significant influence on the brand loyalty. This happened because the customer has developed perceptions that derived from high level of customer awareness, good image from marketing activities such as advertising, sales promotion and etc. Such perceptions may increase the consumer’s desire to buy the product. 1 Faculty of Business Management, Universiti Teknologi MARA, P.O Box 187, 08400 Merbok, Kedah, Malaysia. E-mail: [email protected] 2 Faculty of Business Management, Universiti Teknologi MARA,P.O Box 187, 08400 Merbok, Kedah, Malaysia. E-mail: [email protected] 3 Language Academy , Universiti Teknologi MARA, P.O Box 187, 08400 Merbok, Kedah, Malaysia. E-mail: [email protected] 4 Faculty of Computer Science, Universiti Teknologi MARA, P.O Box 187, 08400 Merbok, Kedah, Malaysia. E-mail: [email protected] 5 Faculty of Business Management, Universiti Teknologi MARA, P.O Box 187, 08400 Merbok, Kedah, Malaysia. E-mail: [email protected] 6 Language Academy , Universiti Teknologi MARA, P.O Box 187, 08400 Merbok, Kedah, Malaysia. E-mail: [email protected] Received on February 28, 2010; accepted on May 15, 2010
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