com230_client_design_briefs.pdf - COM 230 Client Design...

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COM 230 Client Design Briefs Client One Design Brief: All Stars Sporting Goods Overview : All Stars Sporting Goods was established in 1925 and is known as a well-respected retail store. New management has taken over the store. They would like have a new, contemporary look to appeal to a new generation without alienating their existing clientele. Mission: To provide good quality sports products and a memorable shopping experience. Vision: When visiting All Stars Sporting Goods, you will be impressed in the shopping experience by trying out products in simulated scenarios with our certified and trained staff. Objective: The client would like a new, contemporary logo to reflect the retail store’s mission and vision. The logo is to include text of the business name as well as a symbol. The logo needs to be scalable and used on a wide variety of media formats. Target Audience: The current audience is older adults, primarily men; however, the business would like to appeal to younger adults (ages 25 45) of all genders, while still keeping their current customers coming back.
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