EXP-0015-F - Digital Marketing Session_3c_Mobile 2017 V2.pdf

EXP-0015-F - Digital Marketing Session_3c_Mobile 2017...

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Mobile Marke+ng EXP-0015-F Digital Marke4ng ExCollege Tu;s University Joao Quin4no, M.S.
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Mobile Marke4ng MOBILE… THE FUTURE
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What is Mobile Marke4ng? Mobile Marketing Is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile Marketing Association
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Mobile Facts & Trends
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Mobile Facts & Trends search for product informa4on while shopping 48.4% of consumers use their devices to compare prices while at a store. 54% Will search for reviews while shopping. 42% Will search for coupons to use instantly. 21%
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Mobile Facts & Trends of internet users own a smartphone 80% of all email is first opened on a mobile device. 65% users start their mobile internet sessions on a search engine. 48%
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Mobile Facts & Trends of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. 91% of adults primarily use their smartphones to access content/informa4on. 95% of companies surveyed have a dedicated mobile marke4ng team (Salesforce) 58%
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60 % of Online Searches are from mobile devices. Mobile Facts & Trends Google May 5, 2015
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Mobile Facts & Trends It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. Source: Unisys
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Mobile Facts & Trends New psychological term has been invented: Nomophobia fear of being without your mobile phone.
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How is mobile behavior Different from desktop behavior? Despite the growth of mobile usage, some consumers are s+ll more likely to complete a purchase on their desktops. This can be due to the fact that: Some websites are not fully op4mized for mobile devices Consumers are more comfortable making important purchasing decisions on larger screens and fully func4onal websites.
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Mobile Facts & Trends Mobile media use varies through the day. This is important to understand for daypar4ng, i.e. buying AdWords and display media. This daypart media use from comScore Global Digital Future in Focus shows how desktop is s4ll important for day4me at work audiences, but Tablet and smartphone dominate in the evening.
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Most Popular Mobile Ac4vi4es Social Networking Performing Searches Using Mobile Apps Listening to Music Sending and Reading Emails Watching Videos Browsing Websites Checking News and Weather Sending and Reading Text Messages One-touch PAYMENT Secure TRANSACTION Intui4ve CONTROL
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What is Mobile Marke4ng? Because Buyers Use Their Mobiles To Search For Products And Services in The Time of Need. You’ve got an Opportunity to Reach Them When They are Ready to Buy.
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You have two the op4on of crea4ng a Mobile Focused Site and Responsive Design Site Mobile Website: Mobile Focus website and Responsive Design Web Mobile Marke+ng starts with your Website
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Responsive Web Design (RWD) Mobile Focused Site is a separate site that you create specifically for mobile devices.
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