EXP-0015-F - Digital Marketing Session_1B_SEO_2017 2.pdf

EXP-0015-F - Digital Marketing Session_1B_SEO_2017 2.pdf -...

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AdWords EXP-0015-F Digital Marke4ng ExCollege Tu;s University Joao Quin4no, M.S.
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Search Engine Op4miza4on (SEO)
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SEO stands for S earch E ngine O p4miza4on. What is SEO? Plain and simple, search engine op4miza4on is the process of making improvements on and off your website in order to gain more exposure in search engine results, and more exposure in search engine results will ul4mately lead to more visitors finding you for the right reasons and going to your website. Search Engine Op4miza4on (SEO)
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People search to find answers to their ques4ons. Search Engine Op4miza4on (SEO) To buy products To find a place to eat To book their travel To get news
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The explosion of connected mobile and tablet devices means that we have access to search just about everywhere in the world. Search Engine Op4miza4on (SEO)
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Search Engine Op4miza4on (SEO) Source: Lynda.com Understand the goal of the search engines themselves.
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Search Engine Op4miza4on (SEO) Let’s talk about Relevance Source: Lynda.com
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Search Engine Op4miza4on (SEO) Let’s talk about Relevance Source: Lynda.com Search engines want to show a list of results that are relevant to the topic of California hotels. Search engines will analyze all of the webpages that they've ever visited and pick out the pages that they believe are the most relevant to California hotels. They determine this by evalua4ng lots of different factors, including how your content is wriXen and implemented in code, as well as how other websites around the Internet are linking to you. All of this is stuffed into a big, big complex and very proprietary algorithm.
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Search Engine Op4miza4on (SEO) California Hotels California Resorts Getaway beaches Let’s talk about Relevance Source: Lynda.com
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Search Engine Op4miza4on (SEO) Pages selling dog crates Dogs carriers Pet food and dog toys Let’s talk about Relevance Source: Lynda.com
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The other factor that influences search engine exposure is Authority One very common way that search engines determine the authority of a webpage or a domain is by evalua4ng what other websites think of you, and this can be measured through the links out there that are poin4ng to your website. Search Engine Op4miza4on (SEO) Let’s talk about Authority
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Search Engine Op4miza4on (SEO) Let’s talk about Authority
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Search Engine Op4miza4on (SEO) Let’s talk about Authority Link exchange 1 month old
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SeAng SEO expectaDons Search Engine Op4miza4on is a process that requires a lot of work, a lot of Dme, and a lot of paDence . SEO is a bit different than other marke4ng strategies and understanding these differences will help us to stay on course for running and measuring a successful SEO campaign. PaDence is a virtue . And that couldn't be more true than with SEO. Approach this as a long term process that builds long term value.
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