MKTG345 Nordstrom Handout.docx

MKTG345 Nordstrom Handout.docx - Social Media Marketing...

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Social Media Marketing Plan Nordstrom Nordstrom is one of the top competitors for high fashion department stores. Offering a wide variety of men, women and children’s clothing and accessories. In Nordstrom’s lifetime, technology has evolved and how the company markets itself online is very important. Primary Focus Utilizing Nordstrom’s many social media platforms will be the primary focus of this plan. The platforms such as Twitter and Instagram will not only work to increase sales, but engage and attract its target consumers. This plan is based on research of the company’s current social media presence, competitive analysis, and target market. With this comprehensive research, the following social media goals have been developed.
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  • Fall '16
  • Angela Johnson
  • Marketing, Social media marketing, Nordstrom, Nordstrom Rack line

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