IMC ETSM 3.1 Website Planning.pptx

IMC ETSM 3.1 Website Planning.pptx - Studying the...

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Studying the international way Website Planning & Usability Meeting 4 Christoph Hoffinger, MA
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Agenda Website Planning Website Usability Web Accessibility 2
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Website Planning Source: istockphoto.com 3
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Web development Web development is far more complex than just picking out the most appealing screen design The „traditional“ approach to web development is not feasible anymore A lack of prior analysis, knowledge of your target audience and detailed website specifications will get back at you most of the time A lack of proper project management and planning can turn a website relaunch into a „lifetime assignment“ 4
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Proper website planning 5 Launch Website testing Development of an information architecture Goal and strategy formulation Analysis of target audience Web analysis Project Management
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Project management Very important aspect in every web project as several internal and external parties are involved General timeframe Project organisation chart Work breakdown structure Work package specification Milestones plan Time schedule (Gantt-Chart) 6
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Project management - framework 7 http://www.phil.ca/websites-are-cornerstone/
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Web analysis Traffic Sources Direct visits, referring websites, search engines, e-mail,… Entry pages Top visited pages Visitor flow Top down vs. bottom up User characteristics Location, language, devices 8
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Analysis of target audience Identify your target groups Take a view from outside Analyse your users Analyse your competitors Analyse your web site
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Tools: personas Understand the users the website will be designed for… Imaginary people with real attributes Behavioural patterns Based on user research Use them for scenarios and use cases https://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/
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https://blog.kissmetrics.com/user-personas-for-seo/
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Tools: use cases / scenarios Understand what users will do on your website Describe the behavior from the user‘s point of view Develop realistic scenarios Think about every single task & action What can go wrong? Consider your personas
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http://www.agilemodeling.com/artifacts/useCaseDiagram.htm
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Tools: flow diagrams Flow diagrams are the next step after use cases A more detailed and technical approach of user interaction Define a main path and exceptions A use case is developed in mixed teams
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Flow diagrams in Google Analytics 15 http://www.verticalmeasures.com/measurement-reporting/flow-visualization-visitor-and-conversion-reports-in-google-analytics/
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Goal and strategy formulation What is the main purpose of the website?
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