Chapter 11.docx - 1 Name two frameworks for understanding...

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1. Name two frameworks for understanding the competitive landscape. The two frameworks that help others see the competitive landscape of a market include strategic groups, which is a group of companies that are rivals in similar ways while also having similar business models, and mobility barriers, which are the limitations that prevent a company to move among other groups. 2. What is a strategic group analysis, and how is it useful? This type of analysis is described as the process of breaking down a particular market structure into individual units in order to analyze. This process is useful because it allows a firm to understand who are the major competitors for a firm and within an industry. 3. What factors might limit a company’s ability to switch strategic groups? Once a company develops a history—or brand—in a specific industry, it may be more difficult for a particular company to switch strategic groups. Another compelling reason for difficulty in switching strategic groups, is if one’s products don’t align with another’s market. Products need to align with strategic initiatives and its customers.
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