B216 MK05_Pre-Class Reading_20171003.docx

B216 MK05_Pre-Class Reading_20171003.docx - B216 Marketing...

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B216 Marketing PBL PROBLEM PRE-CLASS READING Title of Problem: Back In Action! Module: B216 - Marketing Enclosed are the materials which you are expected to read in preparation of the lesson for Week 05. Text 1. Kotler , P ., & Armstrong, G. (2012). Principles of Marketing (14 th ed.) . [pp. 249-250]. Singapore: Pearson Websites 1. Categories of Consumer Products. (n.d.). Retrieved 3 Oct 2017 , from KnowThis.com website: - decisions/categories-of-consumer-products/ Website and Reference 1. Product Life Cycle. (n.d.).
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