ethics and freedom of speech.doc - Running head Ethics and...

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Running head: Ethics and Freedom of Speech 1 Austen Street Grand Canyon University: Com-370 2/4/2018
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Ethics and Freedom of Speech Ethics and Freedom of Speech Ethics is a major part of the PR practice. Ethics can change the way that an advertisement or campaign is presented. This paper will apply my personal ethics in analyzing an E-cigarette campaign and the “Torches of Freedom” Campaign. This paper will also examine the interaction of freedom of speech and ethical communication in the e-cigarette campaign. Ethical Perspective Besides the fact that both campaigns sell smoking devices, both are every different from one another. The torches of freedom can be seen as potentially unethical for several reasons. Lucky Strike asked Edward Bernays to expand their clientele. At the time it was considered taboo for women to smoke in public. This was seen as a perfect demographic to expand their clientele base. This campaign can be seen as potentially unethical due to how this campaign was executed. One of the major reasons for it being unethical was the misleading information the campaigns presented. Some of the campaigns would have slogans like “To keep a slender figure no one can deny” (Murprhee, 2015). This implied to women that if they smoked they would have an easier time of staying slim. Or other slogans like “Light a lucky and you will never miss the sweets that make you fat” (Murprhee, 2015). This gave false impressions on the effects cigarettes can have. Another reason why it was unethical is that he used a situation to better a company’s profits. This is unethical because the campaign used the Women’s Liberation Movement to sell
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  • Spring '13
  • O'Byrne
  • English, Ethics , young adults, Edward Bernays, PRSA, Speech and Ethical Communication

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