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Children learn stereotypes and become prejudiced by, the Social Learning View, which suggests that people learn prejudice and stereotypes of other groups the same way they learn about other attitudes, beliefs and values. Children learn stereotypes and prejudice by the behavior of the teaching parents, other adults, and peers. Furthermore, by direct reinforcement, and observation of the reinforcement given to others, people learn about the members of other groups; this begins at an early age. Another factor how children learn stereotypes and prejudice is through television. Television portrays other minority groups in shallow-stereotyped ways. African-American males are portrayed as sexually obsessed, shiftless, and speaking in jive, Italians-Godfather-like Italian mobsters, Jewish-greedy Jewish bankers, and Hispanics in criminal or menial jobs (Alexander, Brewer, & Livingston, 2005: Jost, 2005).
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