{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

BUS 475 WEEK5.docx - Business Products and Customers...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Business, Products, and Customers: Mission Statement Healthy Place is designated to service a variety of clientele including varying cultures, ethnicities, and religions all with the common goal of achieving relaxation and stress relief. The main competition for Healthy Place will be other relaxation therapy stores and spas. Customers have the choice between going to a spa and paying huge dollars or come into a store with a relaxing comfortable atmosphere that will assist the customer in creating a spa experience at home. This is how Healthy Place will create a niche for itself in the business market and become a huge competitor for spas. The store will have and display an assortment of Guided imagery, which is a technique used by many for stress management and coping. These guided images will be available for customers to utilize and purchase for at home therapy. Healthy Place mission statement is to provide the highest quality of products and services for at home relaxation therapy with our diversified array of products, tools, and techniques in order for the customer to achieve a healthy balance of mind, spirit, and body. Organization Vision “A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p37). The vision of Healthy Place is to provide the best products, tools, and techniques available in an attempt to satisfy the customer’s needs and wants in a comfortable, relaxing, and discrete atmosphere. The future vision the author has for the company is a vision that employees will be proud. The company supporting and giving back to the community will achieve this. By doing all, the above Healthy Place will eventually become a company that is embodied with values and principles. “Values are standards which we strive to achieve. Values are practical habits that enable us as individuals to live, be successful and achieve happiness” (Pearce & Robinson, 2009, p45). One can think of values as the standards that companies set and strive to achieve. Healthy Place values will help the company to achieve what is stated in the mission and vision statement. Just as the mission statement
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern