BUS 475
BUS 475 WEEK5.docx

BUS 475 WEEK5.docx - Business Products and Customers...

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Business, Products, and Customers: Mission Statement Healthy Place is designated to service a variety of clientele including varying cultures, ethnicities, and religions all with the common goal of achieving relaxation and stress relief. The main competition for Healthy Place will be other relaxation therapy stores and spas. Customers have the choice between going to a spa and paying huge dollars or come into a store with a relaxing comfortable atmosphere that will assist the customer in creating a spa experience at home. This is how Healthy Place will create a niche for itself in the business market and become a huge competitor for spas. The store will have and display an assortment of Guided imagery, which is a technique used by many for stress management and coping. These guided images will be available for customers to utilize and purchase for at home therapy. Healthy Place mission statement is to provide the highest quality of products and services for at home relaxation therapy with our diversified array of products, tools, and techniques in order for the customer to achieve a healthy balance of mind, spirit, and body. Organization Vision “A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p37). The vision of Healthy Place is to provide the best products, tools, and techniques available in an attempt to satisfy the customer’s needs and wants in a comfortable, relaxing, and discrete atmosphere. The future vision the author has for the company is a vision that employees will be proud. The company supporting and giving back to the community will achieve this. By doing all, the above Healthy Place will eventually become a company that is embodied with values and principles. “Values are standards which we strive to achieve. Values are practical habits that enable us as individuals to live, be successful and achieve happiness” (Pearce & Robinson, 2009, p45). One can think of values as the standards that companies set and strive to achieve. Healthy Place values will help the company to achieve what is stated in the mission and vision statement. Just as the mission statement
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  • Fall '14
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