CHAPTER 5.2.docx

CHAPTER 5.2.docx - o Strategic and tactical actions used...

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o Strategic and tactical actions: used when forming their competitive actions and responses in the course of engaging in competitive rivalry. Competitive action: is a strategic or tactical action the firm takes to build or defend its competitive advantage or improve its market position. Competitive response: a strategic or tactical action the firm takes to counter the effects of competitor’s competitive actions. Strategic action or response: is a market based move that involves significant commitment of organizational resources and is difficult to implement and reverse. Ex of strategic action. Nokia partnering with Windows Tactical action or response: market based move that is taken to fine tune a strategy: involves fewer resources and is relatively easy to implement and reverse. Ex. Wal-Mart product prices changes o Likelihood of attack: first mover benefits, organizational size, and quality are factors that will affect the likelihood of a competitor to attack.
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