Q1.docx - In my opinion I think the three most important...

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In my opinion, I think the three most important issues for organizations in managing their IMC are: 1). Conducting effective communications. 2). Emerging trends in social media marketing communications. 3). May be flaws in the organization’s marketing strategy. According to the definition of integrated marketing communication, all kinds of marketing communications operate together to support organizations more efficiently among customers and for better outcomes. Conducting effective communications is one of the most powerful ways to promote the organization. To achieve effective communications, organizations need to interact adequately with not only the target consumers but also existing consumers. Effective communications could not only establish strong relationships with your customers but also provides organizations with a competitive edge over its competitors. It is also mentioned in the IMC article that, “Integration in terms of actors means that both consumers and organizations take part in communications.” Organizations need to engage two-way communication with
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  • Fall '09
  • Marketing, Social media marketing, integrated marketing communication, Competitive Edge, Effective Communications, effective marketing communications

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