A1.docx - BUS370-03 Spring 2017 Assignment 1 Globalization...

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BUS370-03 Spring 2017 Assignment 1: Globalization Globalization is more than just a closer interaction and exchange between countries and individuals worldwide. Globalization is an exhibition of complexity. The three conditions of complexity are “multiplicity, interdependence and ambiguity”. I’m Taking the example of McDonald’s to show the first the condition of complexity. McDonald’s is a fast food restaurant company that is present in 119 countries. In Morocco, McDonald’s has adapted a menu to its customers, many items present in the United States menu are missing in the Moroccan one. Furthermore, McDonald’s in Morocco is facing another competitor which is Quick, a French fast food restaurant company, both companies are driven by different strategies. Those first two examples represent the multiplicity of customers and multiplicity of competitors. In addition to that, McDonald’ is also facing multiplicity of governments, United States is a republic whereas Morocco is a Kingdom.
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